Just as family and friends come together for a meal, so-to does finding a cool space in the shade. Today in Australia, sunshade is an essential ingredient to a relaxing get-together. In fact, it’s fast becoming a fundamental change in our lifestyle. Gone are the days of baking in the sun. These days, we are all so conscious of the harmful effects of UV Radiation and no matter what the activity is, if we’re outdoors and it’s sunny, some form of shade is essential.

At home on the deck if you are having lunch or even just quick coffee, if the sun’s out, so is the market umbrella. Cafes and restaurants are well-aware of this and the duty-of-care they need to provide to their customers in the form of UV protection. At the beach, at the park, in the pool at home, every single outdoor activity now needs to be planned around some sort of shading to prevent sunburn and ensure a sun safe environment. Welcome to our new reality of a sun-safe lifestyle or as we refer to it, the Sunshade Age.